Brand transition – Support our social media posts!
by Dani Knezevic, Global Brand & Communications Director (interim)
As our brand transition continues to move forward, we are ready to move to the next step and tackle social media. LinkedIn will be our primary focus as we embark on this new phase, where we will slowly but surely let go of the Fordia page, to start posting within the Epiroc page.
As we initiate this transition, we're reaching out to you for your support. We invite you to engage with and show your appreciation for our new posts on LinkedIn. Your interaction will be instrumental in ensuring that our current followers cross from Fordia to Epiroc.
Initially, our posts on Epiroc will be reposted on Fordia’s LinkedIn page, serving as a signal of this change. However, as we progress, the Fordia page will serve solely as a conduit to redirect our clients and followers to the Epiroc page. This approach ensures that everyone stays informed and connected throughout the transition process.
Instagram, Facebook, and YouTube will soon follow as every platform will be reevaluated and modified to showcase the brand change. Each platform presents unique opportunities for engagement and storytelling, allowing us to connect with diverse audiences, which is why it is important to approach them individually.
We also encourage you to update your LinkedIn profiles, if it has not already been done, to reflect that you are now a part of Epiroc. Your support and alignment with our evolving identity are invaluable as we navigate this transition together. Additionally, don't forget to update the social media links in your email signature to ensure seamless connectivity and visibility across all channels.
