An update on our brand transition journey
It’s been several months since we embarked on our brand transition from “Fordia Powered by Epiroc” to simply “Epiroc”. It seems like a good time to clarify our identity, review what has been done and list what still needs to be done.
Now that our name has changed, we are part of the business line “Exploration and Geoscience” within the “Surface” division of Epiroc.
During 2024, we have changed our branding on the following:
Exterior signage on our offices
Interior signage in our offices
Signage on our trucks
Trade show materials
SAP invoices and other documentation
Business cards
In the next few months, branding will start or be completed on the following:
Email signatures
Brochures, posters, tech sheets and other marketing materials.
Packaging
Website and other digital materials, including blogs, guides and case studies
Social media accounts
Of course, we will be communicating with everyone to provide updates as the project continues. Should you have any questions, please do not hesitate to reach out to the marketing team.
